Advertiser Paid Calling Features & Advantages

  • Call Delay: Users can delay call initiation which is useful for customers on dial-up Internet connections.
  • Remember this Number: The number the consumer used to initiate the call is saved in a cookie. The next time the consumer makes a call, the phone number fields will already contain the saved number.
  • Status Updates: After the consumer initiates the call, status updates appear below the Advertiser's ad.
  • Maximum Call Length: Each service provider can set the maximum call length for all APC calls made by consumers. If a consumer nears the maximum time allowed for a call, a voice prompt feature is activated. This feature acts as a friendly reminder that the call will be disconnected after a certain period of time. These voice prompts can be either generic messages or customized to mention either the service provider's name or the Advertiser's name.